illustration of a landing page
Conversions

How to lead customers from social media to your website

You must share your knowledge with your target market to grow your business and build trust and belief that you are the person who can help them solve their problems.

Advantages of Social Media for Small Businesses

Small business owners often leverage social media to share their knowledge, though only a few prioritise investing in their website and search engine optimization (SEO). This preference for social media is understandable because:

Disadvantages of Relying Solely on Social Media

However, relying solely on social media for business has its drawbacks:

From social media to your website

Transitioning from social media to your website can significantly enhance your online presence and business growth. While social media serves as a valuable tool for connecting and engaging with your target audience, it should not be the sole focus. Instead, leverage social media to funnel traffic directly to your website, which should serve as the central hub for all your online content.

illustration how to lead customers from social media to your website
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Your website plays a crucial role in building trust, facilitating faster sales, and expanding your customer database, particularly through opt-in features like email marketing. Additionally, a well-optimized website can improve your SEO score, increasing your visibility in online searches.

To enhance the findability of your website and improve its SEO, consider incorporating the following elements:

By integrating these elements into your business website, you can create a comprehensive online presence that attracts and retains customers while improving your visibility and findability through effective SEO strategies.

Are you feeling lost?

Let’s schedule a free 1-hour strategy session where I’ll share my insights on your website, branding, and marketing.

Time to promote your website content on your social media!

Given the multitude of unique pages/posts you’ve created, it’s time to promote them individually across your social media channels. Let’s take a blog article as an example, but this approach can be applied to all your content. Here’s how it works:

example of a post banner

Important!

example of a facebook post

Now, once you’ve set up the blog on your website, it’s time to promote it on your social media channels. Here’s what I recommend:

Lots of visitors on your website?

If you’re attracting a significant audience to your blogs, it’s worth considering investing in an opt-in option on your website. Email marketing for your blogs or other content is one of the best ways to build a client/customer database. Feel free to contact me to discuss your options further.

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