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Conversions

How to lead customers from social media to your website

You must share your knowledge with your target market to grow your business and build trust and belief that you are the person who can help them solve their problems.

Advantages of social media

Small business owners share their knowledge on social media, but only a few invest time, energy, and money in their website and search engine optimisation (SEO.) It makes sense because social media:

  • • is easier to understand and accessible than creating and updating your website and online findability (SEO)
  • • gives us the ability to do it ourselves instead of outsourcing it to someone else
  • • has lots of the networks, groups, and relationships that we need
  • • has many free and fun functionalities such as live videos or events

Disadvantages of social media

But there are a few drawbacks of just using social media for your business:

  • • It is time-consuming in the long term as posts disappear in your timeline, and you keep posting the old posts to reach new contacts
  • • Many contacts do not see your business posts due to algorithms (unless you use paid ads)
  • • Lack of overview for the visitor as the content has amorphous distribution
  • • You do not build your customer database (very important!)

From social media to your website

I would certainly encourage you to use social media BUT not as the only tool to grow your business. Use it as a tool to connect and engage with your target audience and then redirect them straight to your website.

illustration how to lead customers from social media to your website
Click to enlarge

Your website should be the go-to place and central point for all your online content. It builds trust, sells faster, and grows your customer database, especially using opt-in features like email marketing. And guess what? It will improve your SEO score as well!

What to add to a business website and improve findability (SEO)?

  • • Posts about your knowledge
  • • Posts about your work experience
  • • Posts about your projects
  • • A page or landing page for each of your services or events, or both
  • • A page or landing page for content such as e-books, podcasts, and consultations

Are you feeling lost?

Let’s have a Free 1-hour strategy session where I will share my thoughts regarding your website, branding and marketing.

  • You will know in which areas you can improve your business
  • You will know new strategies which will help to grow your business
  • You will understand how to achieve a higher conversion rate on your website
Yes, lets make an appointment!

Time to promote your website content on your social media!

Since you have created so many unique pages/posts, you can promote them one by one on your social media channels. For example, we will use a blog article, but you can apply a similar approach to all other content. See the website example below.

example of a post banner

Important!

  • • The photo in the banner should match the headline and title
  • • The headline: Do you worry every day? should resonate with one of the pain points of your target market
  • • The title 5 steps to stop worrying right away should offer a solution to their pain

When done, you will promote this blog on your social media channels. I recommend using the same photo, headline, title and little paragraph of your content.

example of a facebook post

Important!

  • • Add something such as READ FULL ARTICLE below the paragraph
  • • Add your unique hyperlink to redirect the reader to your webpage
  • • Optional: Use social media ads to drive more traffic to your website!

Lots of visitors on your website?

If a large audience visits your blogs, it is worth investing in an opt-in (email marketing for your blogs or other content) option on your website. It is one of the best ways to build a client/customer database. Feel free to contact me about your options.

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