illustration website content on a laptop

5 things your heart-centred homepage should have

1. A personal photo and strong headline

Choose a personal photo that perfectly captures your company’s value proposition. It could be you working with a client, teaching a group of people, or anything else that shows what you do as a business. It must touch the visitors’ emotions. Think about the type of postures, clothing, and background. Finally, add a catchy headline that matches the photo perfectly.

example good banner, title and tagline
example painpoints on the homepage

2. Pain points

Your target audience will visit your website to find a solution to their problem. Potential customers feel a certain amount of pain and want to get rid of it. Because of this, it is crucial to list down some of their ‘pains’. You can also give them some solutions/benefits or forward them to another page where you explain this in more detail.

3. The ‘why’ of your business

The ‘why’ of your business is a crucial factor in our industry. Your target audience wants to be part of something that makes the world a better place. It is necessary to have a compelling piece of content that clearly explains why you are doing what you are doing!

example mission statement
example services on a homepage

4. Your services

It is crucial that you show some of your services. If you have many, I suggest you display 2 or 3 of the most impactful services. Explain them briefly and forward them to a (landing)page where you explain them in more detail.

5. Social Proof

Social proof is another crucial piece of content on your site. It shows that others trust you and value your services. I give my client the freedom to write whatever they want and for how long they want to write it. If it’s too long, I’ll recommend using a particular paragraph with a maximum of 150 words.

example of a testimonial

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